Kids stand in the doorway of a new St. Charles soda and candy shop with their mouths hanging wide open, their eyes whizzing from the rainbow-spiraled lolly pops to the heaps of pastel-colored toffees to the flashy posters that cover every inch of the walls.
Then, after taking it all in, they exhale a breathless "wow."
"It's just all overwhelming," said Barb Rowe, who brought her granddaughter and friend to Rocket Fizz Soda Pop and Candy Shop, which opened June 25 on Main Street. Its hardwood floors spurred memories of her own childhood, when she'd bike through downtown to an old candy shop that closed years ago.
"And the best part is the variety of 'wows' you hear from all these kids," she said.
It's the second Rocket Fizz store to open in the Chicagoland area, with a Glenview store opening last year.
After just one week, the store's owners are thinking of opening four or five more locations in the area.
"It's been such a hit, since there really is nothing like this in the area," said Deana Brescia, manager and daughter of Chicago franchise owner Robert Brescia. "And people love it since it's family-friendly. It's not just another bar."
The shop carries 500 different types of soda, with 112 manufactured by Rocket Fizz's bottling company. Flavors include bacon, BBQ wing, apple pie and green apple jalepeno. The store also carries 4,000 different types of candy, which include classics like Cow Tales and Goetze's Bulls Eyes caramels, as well as candies from Asia and Europe.
The shop has 97 flavors of taffy, which are sold by the piece or by the bag.
Nolan Zibble, 11, who was on her third trip to the store, rifled through the shop's Asian candies with her friend Maddie Watts, while holding the store's version of a shopping basket: a plastic bucket with a rope handle.
"It's just so different for St. Charles. You'd go to a regular store and couldn't find things like Japanese candy," she said. "I got a bag of stuff last night. We're loaded at our house."
Jenna Rowe, also 11, came to the shop for a second time and proclaimed it her new favorite store.
"Once you walk in, it's hard to leave," she said. "There's just so much stuff! If I could grab everything and take it out of here, I would."
The store is located at 301 W. Main Street, and will be open 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 5 p.m. Sunday.